It is quite clear that today’s market offers a multitude of software solutions for broadcast rights management and marketing advertising. Such softwares are designed to be specialized and efficient, but it should be noted that most of these softawares were designed at a time when programming languages were not as advanced as the ones we use today.

These are some of the reasons why even the best softaware solutions can no longer meet the needs of modern television. New programming languages and solutions enable flawless management of the entire work of television from one place.

This is exactly how TrafficBox was developed, based on 20 years of media experience.

During many years of media experience, we have established that input and planning of program content is the initial link of the workflow. By program content we mean local production, live events, purchased programs, selling broadcast space, music and so on to others. Therefore, we have the possibility to create all that program content in certain modules, and then enter it with the appropriate servers into the software and finally broadcast it according to the given program scheme. Also, in these modules we can organize and quickly access all the necessary data such as detailed inventory, contract and license management, content review, user rights management, multi-channel content management, age limit settings, broadcast list export etc. This represents the starting point for a multitude of operations that the user can perform and allows the daily and long-term plan to be used to their full potential, as all essential information is easily and simply accessed.

The next link in the workflow is usually the sale of television broadcast time for advertising purposes. Same as with the planning of program content, everything in these modules is connected to each other. To begin with, you need to enter all advertising contracts into the appropriate module, create and connect all necessary segments with the said contract and its content. In order to get a clear overview of the ordered ads, it is necessary to book and schedule broadcast time. Advertising campaigns can be planned long-term with an insight into the predicted GRP. In this way, we have access to all the necessary information for financially efficient booking of ads, and we have an overview of the entire range of available options. Of course, the more information there is with the contract, the more effective this process can be.

Financial calculations, reports and invoices are usually the last link in the work. We access all reports on broadcast and planned program content and marketing campaigns easily and simply. These reports contain all the necessary information, financial calculations and other parameters based on which we simply and reliably create invoices.